Top 5 Navigation and Maps Apps Performance in Central America Q1 2023

During the first quarter of 2023, the top 5 navigation and maps applications in Central America displayed notable trends in weekly downloads and active users. Here’s a detailed look at the performance of these apps:

Waze Navigation & Live Traffic saw a consistent pattern in weekly downloads, with a peak of around 127K at the start of the quarter, gradually dipping to approximately 99K by the end of February, before recovering to about 112K in the final week of March. The app maintained a significant user base, though there was a decline in weekly active users from roughly 2.05M at the beginning of January to about 1.79M by the end of March.

Google Maps Go experienced a steady increase in weekly downloads, reaching around 105K by the last week of March. Active users remained strong, starting at approximately 4.8M and fluctuating slightly to end the quarter at around 4.9M.

Google Earth showed stable weekly download numbers, with a high of about 46K in mid-March and a low of roughly 37K by the end of the quarter. The app maintained a steady active user base, hovering around 320K throughout the period, with a slight dip to approximately 307K by the end of March.

Maps All in One, Speedometer demonstrated a varied download trend, starting at around 26K and hitting a peak of approximately 30K in mid-March, before dropping to about 17K by the end of the month. Weekly active users followed a similar pattern, peaking at around 24K in mid-March and ending the quarter at approximately 18K. The app also saw a gradual increase in weekly revenue, reaching about $75 by the end of March.

GPS Satellite Maps: Live Earth witnessed a decrease in weekly downloads from around 32K at the start of the quarter to approximately 10K by the end of March. Active users also declined from about 123K to roughly 113K over the same period, with a brief peak in late January. The app generated some revenue early in the quarter, peaking at $27 in late January.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower's website.